This past summer I was commissioned by Great Lakes Brewing Company in Cleveland, OH, to refresh the label artwork for their line-up of craft beers. GLBC is a brand that's critically acclaimed with a regional cult following and it's the first time they've refreshed their brand since opening for business over 25 years ago. The branding refresh was handled by the great team at Brokaw. So many of the labels have connections to Ohio, as well as personal connections to the brewery's owners, brothers Pat and Dan Conway. My job is to help showcase these stories in an interesting way all while remaining true to their roots as they get ready for expansion on national scale. Here's the reveal of the first 5 labels.